The Kids’ Choice Awards
Globalizing a Cultural Icon Across 160 countries
The Challenge
The Kids’ Choice Awards needed to resonate with kids across the globe — a challenge for a show so deeply rooted in U.S. culture. The goal was to keep the show relevant and engaging across international markets while navigating cultural sensitivities and local entertainment preferences. My team also needed to increase international voter turnout year over year, often with limited resources.
What I did…
I partnered with local teams worldwide to source and vet international talent, ensuring authenticity and regional appeal. From New York, I oversaw the global voting experience — collaborating with domestic stakeholders and external vendors to optimize accessibility and reduce friction for international audiences. I also led creative contingency planning across multiple languages and delivered localized versions of the show and assets tailored to market needs.
The Results
I achieved year-over-year increases in international voter turnout, enhanced local relevance, and ensured seamless broadcast and engagement across all markets. The improved global experience strengthened brand equity and ad sales value, proving that thoughtful localization drives both cultural and commercial success.