Hi, I’m Adrienne

I’m a builder and scaler who helps mission-driven founders and brands cut through complexity, build stronger systems, and scale with clarity and confidence.

As a relentless optimist, I firmly believe that anything is possible through curiosity, focus, drive, and a bit of strategic elbow grease.

Services

Creative Operations & Brand Strategy

Smarter creative systems, so big ideas actually move and scale.

I help teams streamline workflows and align around a clear brand story. From creative playbooks to campaign frameworks, I build the systems that keep projects moving and teams focused. The result? Less swirl, more impact, and creative work that resonates and actually scales.

Fractional Chief of Staff for Founders & Creators

Your strategic partner for clarity, focus and momentum.

For founders and small teams, I act as the right-hand partner who can both zoom out on strategy and zoom in on execution. I help prioritize, organize, and move big ideas forward while freeing leaders to focus on what only they can do. Think of me as the second-brain Swiss Army Knife you can trust to sharpen your vision and make it reality.

Localization & Market Expansion

Growth that travels.

Whether you’re growing across languages, geographies, or even new cities, I make sure your brand resonates, consistently and authentically. I build localization frameworks, vendor networks, and quality processes that reduce errors and save time. Expansion becomes not just possible — but repeatable and sustainable.

Case Studies & Projects

The Global Feeds

A innovative content-first technology approach to streamlining international platform playout.

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Automation

Smart solutions to streamline planning and alleviate creative teams.

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Kids’ Choice Awards

A global tentpole event celebrating kids in over 160+ countries.

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My Approach

STRATEGIC

SOLUTIONS-ORIENTED

DEEPLY INTENTIONAL

Clarity-Driven & High-Awareness

I’m not just interested in doing the work; I want to understand the why behind it. I prioritize a focus on clarity, intention, and how each piece connects to the bigger picture.

Thoughtful and User-Centered

I consider how my work affects or empowers others, whether it’s my direct team, users or customers, talent, or external partners. I approach challenges with empathy and pragmatism, and frequently think through how to make processes smoother or communications clearer for others.

Structured but Flexible & Optimistic

I value frameworks, systems, and structure, but I leave room for creativity and adaptation. I first aim to build a solid foundation and then ask, “How can I make this work better, faster, or feel more human?” Because there’s always room to improve.

Bias Toward Action & Impact

I’m a doer with a vision. I’m not afraid to roll up my sleeves, take initiative, and own outcomes. My actions are purposeful, not just performative.

Self-Reflective, Curious, & Evolving

I’m curious and always seeking growth, both as a person and a professional. I regularly challenge myself to try new things, to explore, to push beyond my perceived limitations.

  • Adrienne thrives on innovation, problem-solving, and making things work—sometimes before you even realize they were broken. Need a fresh perspective? She’s already five steps ahead. Facing a challenge? She’s already found the solution. And if you’re worried about the team dynamic? Fear not—Adrienne brings the kind of energy, kindness, and humor that turns colleagues into family. Fast learner, solution finder, joy bringer—whatever future team is lucky enough to have her will soon realize they’ve won the professional lottery.

    Dorota Prus, Sr Director - Programming (Kids), Paramount Global (Amsterdam)

  • An empathetic leader, Adrienne emphasizes a collaborative management approach, enabling team ownership and growth. Adrienne is loyal. She operates with integrity and displays a lot of grit.

    Shannon Friedrichs Higdon, SVP Paramount Global

  • Adrienne was one of the best mentors I’ve had in my career: hardworking and willing to get deep into the details, adept at “unblocking” barriers, and a consistent champion for her direct reports to further their growth.

    Ross Taube, Strategy & Operations at YouTube

  • Our collaboration was one of the most rewarding and enjoyable experiences of my career. As colleagues, we partnered on day-to-day projects, global initiatives, and several full-scale network rebranding campaigns. Adrienne possesses a rare combination of creative vision and strategic clarity—she not only generates innovative ideas, but also knows how to implement them effectively, scale them globally, and ensure they remain on brand and within budget. All of this she manages while staying calm and making those around her laugh.

    Jesse Gammage, Art Director

  • Adrienne is one of those rare teammates who brings both strategic clarity and a roll-up-your-sleeves mindset to every project. We partnered closely across global campaigns for Nickelodeon, and I was constantly impressed by her grounded confidence, creative instinct, operational savvy, and collaborative nature. A fierce brand steward, Adrienne always brought a sharp point of view, whether we were launching prosocial campaigns with partners like PLAN International and OneSight, rolling out rebrands, or crafting narratives that helped our franchises resonate around the world. Adrienne is relentlessly proactive. When a need arises, she steps in and delivers, like when she taught herself to produce 26 localized Kids’ Choice Awards voting sites across 22 languages in record time. Truly impressive! She’s intuitive, calm under pressure, and action-oriented. Any team would be lucky to have her.

    Mark Serrano, Global Accounts, Paramount Global

  • Adrienne and I worked very closely together for many years at Nickelodeon and she is hands down as good as it gets. She is smart, reliable, professional, and an overall pleasure to be around. I think one of Adrienne’s standout qualities is her ability to stay calm under pressure and find solutions for complex issues - as she’s always thinking two steps ahead. She is calm and diplomatic and has an amazing work ethic.

    Simone Smith, Emmy-Nominated Executive Producer

  • Adrienne is a natural at creating authentic, meaningful, and productive relationships with colleagues across the globe, contributing to cross-functional collaboration across many different teams. Adrienne brings her whole self to work, and her unique point of view, personality, and passion make her a standout leader and colleague. With her own authenticity and integrity, she allows others to feel safe to bring their full selves to work as well. Adrienne is intentional in creating a welcoming and inclusive environment on her team and is open to new ideas from all levels, making sure her team members and others around her feel seen, heard, and cared about.

    Natalie Falk, Global Acquisitions & Content Partnerships, Paramount Global

  • One of Adrienne’s standout qualities is her ability to zoom in and out effortlessly, she can shape thoughtful, long-term strategies while remaining agile and responsive to evolving needs. This made her an invaluable thought partner as we worked to define the infrastructure and processes required to support a global campaign engine spanning over 160 markets. Adrienne brings both deep expertise and a genuine, service-oriented approach to her work. She always took the time to understand what mattered to stakeholders across teams and used that insight to drive effective and meaningful solutions. Beyond her strategic and operational strengths, Adrienne is also a natural leader and team player. She creates space for collaboration and fosters a sense of connection, which was pivotal when managing a global team within a large organization. I’m grateful for the opportunity to have worked with Adrienne and would jump at the chance to collaborate again.

    Shobita Sabhlok, Director Global Social Production & Project Management

Let’s Connect.